Demographics from Canoe & Kayak Magazine

Some demographic information available from Canoe & Kayak Magazine.

Hopefully this information will help our affiliates as they target their audiences.

Last year the median age of a kayaker was 43. This year it is 51.

Last year the median HHI was almost $85k, this year it is $104k

This year 3% of their readers plan to buy an inflatable kayak.

Innova Logos

If you are looking for an Innova logo, please use one of the logos below. If you would like them resized you can ask us or resize them yourself. We are happy to help :-)

InnovaLogo_250x50.gif

InnovaLogo_604x120.jpg

InnovaLogo_604x120.png

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Video on Helios II by Tim Rosenhan, President of InnovaKayak.com

This is a longer video about the Helios 2 (maybe 3 minutes). We're trying to do short and long versions on all our best selling boats.

http://www.youtube.com/watch?v=Udqosl4a_40&feature=channel

Videos on Innova Solar

3-Minute Video on Solar
http://www.youtube.com/watch?v=PM-Pm1cUrdg

Under-a-Minute Video on Solar - targeting anglers
http://www.youtube.com/watch?v=06Cf6TeKyhU

Under-a-Minute Video on Solar - targeting all
http://www.youtube.com/watch?v=dgvjagzQ_Cs

Affiliates - Fishing

Innova's best-selling fishing kayaks are the Solar and the Twist (especially the Camo Twist). We've posted some of the following ads, plus some text ads in our campaign area.  If you're connecting with fishing community and would like ads that you aren't seeing, just ask :-)

Affilates - RV Market

There is a strong market for RVers who might also want Inflatable Kayaks. Inflatable boats work well with the idea of a portable environment on wheels steering toward fun. They store easily and inflate in under 10 minutes.

We have some specific promotions targeting RVers. Please check our Ad Campaigns. We have one text ad and one 300x100 banner.

As well, we have some photos that you might find useful: http://picasaweb.google.com/innovakayak/InflatableKayaksPairWellWithRVs#

Innova Inflatable Kayaks and Canoes - best selling products

Best selling Innova Kayaks and Canoes are:

Helios II
Sunny (tied with Helios II)
Safari
Helios I
Solar
Twist